Marketing

Connecting with Customers

Fresh produce is a rarity north of 60, but the experience of Helen Green and Andrew Cassidy shows the local-food movement has ‘tons of room for growth.’

Pinterest is one of these apps – you know you’ve heard of it but may not know why you’ve heard of it, what makes it so great or how it can help.

For any farm business that is trying to reach out to a customer, marketing needs to be a critical line item.

Fresh Perspectives on Tools: Instagram

Many lesser known social networks stand in the shadows of Facebook, Twitter and YouTube.

It wasn’t until Stutt headed off to university – where he got his degree in development studies – that he began to consider a career in ag.

We all know that people make mistakes and service faux pas happen more often than we would like to admit. A smart, customer service-oriented business recognizes this fact and has a plan in place to help it successfully bounce back from blunders and gaffes.

Telling people about your life and how you work to earn and keep the trust of consumers is critical to your future in the industry.

While he always admired his parents’ agricultural lifestyle, 32-year-old Justin Smith readily admits he wanted to get away from the farm as soon as he was able.

In today’s economy, it is even more critical to provide stellar customer service. Studies have shown that it can cost as much as five times more to attract new customers than it does to retain an existing customer.

Prairie ranchers go global

Every day, in places around the world, people walk into restaurants and are told they’re in for a special treat because they’ve ordered Heritage Angus Beef.

National Farm Business Management Innovation Roundtable Results

The National Farm Business Management Innovation Roundtable took place at Farm Management Canada’s Annual General Meeting on June 13, 2012....

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2020: Planning for the Business Management Needs of Canadian Farmers

In 2011, FMC commissioned a Report on the Farm Business Management Needs of Canadian Farmers as an internal document to help steer FMC's...

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Growing Your Business

A fact sheet entitled "Growing Your Business" featuring hot trends for agriculture and business planning advice.

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Managing the Multi-Generational Family Farm

The material in the book is organized in building blocks, and is best viewed in order so each section builds on the previous one. The first few...

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Introduction to Certified Organic Farming

Introduction to Certified Organic Farming provides current information on certification and conversion steps, soil, crop and livestock management...

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Building Added Value through Farm Diversification

No matter where you farm in Canada, the long-term sustaining of your business is the top management priority. The historical economics, strategies...

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Cultivating Agritourism: Tools & Techniques for Building Success

Cultivating Agritourism: Tools and Techniques for Building Success contains thirteen chapters and an extensive resources appendix containing a...

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Managing Market Risk

Managing market risk has never been more important for farmers than it is now. And it is vital for farm managers to have a good understanding of...

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The Knowledge Guide: Best Management Practices of Leading Farmers

The Best Management Practice project is based on the concept that solutions to the many issues may come from “leading farmers”....

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Farm Business Planning: Understanding, Preparing & Using

This resource will stimulate better business planning by ranchers and farm managers whether they prepare the plans themselves or with the...

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Adding Value Videos from OMAFRA

Five successful farmers share best practices for adding value to their products.

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Alberta Agriculture & Rural Development Farm Business & Marketing Videos

The Alberta Agriculture and Rural Development YouTube channel features videos from Alberta Agriculture and Rural Development of interest to farmers, ranchers, food processors and the general public in the province.

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Pasture to Profit

Blog by Tom Phillips from the Centre of Excellence in Farm Business Management Massey & Lincoln Universities New Zealand ex Pasture based Dairy Consultant & Group Facilitator in UK.

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Merchandising Cut Videos

This DVD includes 16 of the most popular beef cuts and walks you through both traditional and innovative merchandising techniques specific to the retail trade.

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