In the first article in this two-part series, I focused on the leadership, parenting, and mentoring required by parents from birth of their children to the time they do or do not return to the farm business. This article addresses building the partnership with those who join the business.
The conclusion of the first article was that the return to the farm should only occur when both generations are convinced that the son or daughter has the passion and the skills to make valuable contributions to the farm business and the business is financially sustainable. This article begins with four issues that must be addressed as the return to the farm is planned. The question of the role in the dairy farm operation and the role as a partner are then addressed.
Before finalizing the decision to offer the son or daughter a position in the farm business, four issues must be addressed. Strong disagreement over any of these must be interpreted as an indication that the son or daughter is not yet ready to return. Further discussion is required.
Complete agreement is not necessary; however, everyone must be willing to discuss the issues openly, honestly, patiently, and civilly while respecting each other’s perspectives and opinions. The four issues are:
- Agreement on farm business direction. This includes mission, vision, core values, and key attributes of the farm business culture. Since these are at the heart of the farm family business, irreconcilable differences eventually lead to strained relationships and potentially to business failure or dissolution of the partnershi
- Farm business financial status. The financial feasibility of transferring the farm was discussed in the first article. A final check is required to be certain there is sufficient equity, available cash, and profitability to support the retirement of the senior generation and business sustainability (growth) and personal/family needs of the junior generation.
- Life balance expectations. Research shows that millennials have higher life balance expectations. The expectations for working hours, vacations, etc. of the son or daughter and the son’s or daughter’s family must be discussed and respected by the senior generation.
- Parental versus business relationships. Has the transition of the parent and son/daughter relationship from an adult-child to an adult-adult relationship reached a point where adding a business relationship can successfully occur? Research shows that parental affirmation of their children’s growth toward adulthood is crucial to this transition. It is also crucial to the development of a business relationship.
View Farm Advancement as a Career Path
I cringed when one of my advisees said something like: “I am going back to the farm. Dad says I can be the herd manager in three years.” I cringed because advancement to a position with more responsibility should always be based on performance and readiness for the new position. Senior management has the responsibility to provide opportunities for advancement and rewards for those who have earned a promotion. Promotions should be based on performance and potential, not family status.
Farms were still small when most senior generation farmers started. Over the years and decades, the senior generation has developed their leadership and other skills as the farm has grown. Most junior members, today, will start in a much larger business; their development will occur as they advance – their career path – within the business.
The junior generation’s advancement, then, should not be that different from what would happen if they had gone to work for a large agribusiness or a major corporation. There, advancement would be based on their performance and potential to succeed in the new position.
Viewing the junior generation’s advancement as career advancement – perhaps feeder to milking center manager to dairy herd manager to CEO – places great responsibility on the senior generation. They must lay out and guide the career path. The senior generation must be clear and communicate to the junior generation:
- Clear expectations about what must be accomplished to EARN horizontal and vertical promotions. Increases in responsibilities within the same position are considered horizontal promotions with promotions being considered vertical promotions. Both are necessary for continuing employee or owner engagement and career advancement.
- Guidance and mentoring in communicating the learning, professional development, and personal growth necessary to be prepared to succeed when the move is made to the new position.
Success will require frequent communication. Additionally, I suggest scheduling an annual meeting to more formally assess progress and provide clarity for the coming year. This meeting or series of meetings could start with updating the job description. I suggest having a section in the job description titled “new and increased responsibilities.” The meeting(s) would also include specifying expectations for the coming year and updating professional improvement plans to reflect the “new and increasing responsibilities” and any changes in career plans going forward.
Becoming a Partner – Integration into the Leadership Team
When the junior generation member takes a full-time position at the farm, an additional owner or potential owner has been added. The junior member should immediately have input into and be included as a decision-maker in ownership issues – vision, strategy, farm culture, planning.
The best way to do this is to have an effective leadership team. An effective leadership team is usually composed of owners and potential owners. Key employees and trusted advisors often attend parts of these meetings to provide input and advice.
Since the issues addressed by leadership teams are often important but not urgent, and the senior generation’s habit is to handle them informally on their own, some structure for the leadership team is now essential to assure inclusion of the junior generation. Meetings should occur regularly, perhaps monthly, with a set agenda. Please email me at firstname.lastname@example.org for a leadership team charter template and a leadership team responsibilities worksheet.
A Concluding Comment
The transfer of a farm family business to the next generation can be one of the greatest successes there is in business. My friend and colleague Dr. Bernie Erven often comments that successful farm succession starts at the birth of the next generation. He is correct! It is, however, also a complex, long-term process. Like everything else that is complex, intergeneration transfer takes planning, dedication, patience, trust, communication, and leadership.
Full Steam Ahead,
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Note: A similar article previously was published in Progressive Dairyman and Progressive Cattleman
Dr. Bob Milligan is Senior Consultant, Dairy Strategies, LLC and Professor Emeritus, Dyson School of Applied Economics and Management, Cornell University. This article first appeared in Dr. Milligan’s e-newsletter LearningEdge Monthly, January 2019. To subscribe to the e-newsletter or reach Dr. Bob by email at firstname.lastname@example.org or call 651 647-0495.